PORTFOLIO : logos | identity | advertising | print collateral | t-shirt | web IDENTITY : select a thumbnail

LAURA VANWAGNER needed an identity that was soft, calm and that conveyed the authority inherent in her position as the head of a hospice care organization. She was drawn to butterfly imagery, so we worked with her to create the illustration that was used on her cards and other identity materials. We also decided to mix a strong small caps font for her name with a softer script font for the rest of the copy, giving her identity the necessary balance.

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