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SIDELINE MEDIA GROUP chose their name because they are a video company that strives to act as "coaches," directing from the sidelines to create high quality film and digital finished projects. While working with them, we discovered that they wanted to play off both the sports/coaching angle and the film angle in their graphic look. We met this goal by creating a "sports-like" seal for their logo with elongated letters that serve as a "sideline" for the filmstrip graphic and successfully bring together the two different genres of film and sport.
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